Nissan หันใช้ DeepSeek AI จีน และ BYD ใช้ DeepSeek แจกฟรี ระบบขับขี่อัจฉริยะ ท้าชน Tesla

Summary

BYD made its God’s Eye driver-assist standard and free across every model, running on China’s DeepSeek, while Tesla charges $99 a month for the equivalent.

Nissan chose DeepSeek-R1 for its N7, which shows this is not confined to Chinese marques.

The consequence is that in-car AI is becoming a baseline feature rather than a paid extra.

Key points

1. 01

   A price of zero is a strategic weapon

   When a rival gives it away, a subscription model becomes hard to sustain.

2. 02

   Open models are what make that cost possible

   Paying model licensing per vehicle would make giving it away across the range impossible.

3. 03

   A Japanese marque choosing Chinese AI is the signal

   Nissan has no political reason to choose it — only technical and commercial ones.

4. 04

   Whoever gives first sets the new baseline

   Once buyers have had it free, charging for it again is very hard.