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Summary
The EF ranking places Thai English proficiency last in ASEAN and 101st out of 113 countries worldwide.
The first cost is lost export opportunity: Thai businesses cannot communicate with customers, so the market stays at roughly 70 million people instead of 1.5 billion.
The second is access to knowledge — around 60% of internet content is in English, against roughly 1% in Thai.
The third is that foreign investors choose neighbouring countries where communication is easier.
The conclusion is that this should be a national agenda pushed jointly by government, business, education and the public.
Key points
101st of 113 is not a number to wave away
And being last in ASEAN means a direct disadvantage against neighbours.
70 million versus 1.5 billion
Language sets the size of market a Thai business can reach.
60% against 1% is the knowledge gap
Someone who cannot read English reaches a fraction of what exists.
Investors go where they can be understood
A good idea that cannot be communicated still loses to one that can.
The fix is systemic, not more class hours
The cause lies in how it is taught and whether it is ever used, not in lesson counts.