AI & Jobs
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Summary
The story of a copywriter who believed creative work would be safe from replacement.
What happened was that his chief executive discovered ChatGPT, found it worked well, and he was made redundant.
The new job he found was using ChatGPT to check and revise his work.
Key points
Creativity is not the shield people assumed
Commercial writing is more patterned than its practitioners like to admit, which is why it was replaceable.
The decider is whoever discovers the tool
Replacement happens when an executive sees the output for themselves, not when the technology matures.
The new job is under the same conditions
Moving does not escape it, because the whole industry changed at once.
One story says more than the statistics
National figures give the scale. A single case shows how it actually happens.