FDI & Investment Strategy
อินโดนีเซียแบน iPhone 16 จน Apple ยอมลงทุน 3.5 หมื่นล้าน! เกมต่อรองที่ยักษ์ใหญ่ยังถอย
Summary
Indonesia set a hard rule: no iPhone 16 without at least 40% local content and transfer of technology to local people.
Apple offered $10 million, then $100 million, and was refused both times.
It eventually settled at $1 billion — around 35 billion baht.
Key points
Refusing twice is what produced that price
Accepting the first offer would have delivered less than a hundredth of the eventual figure.
40% is a number that can be enforced
A measurable condition gives the negotiation a finish line, unlike a vague request to invest more.
Technology transfer is worth more than the money
A lump sum is spent. The capability stays in the country.
You have to be able to absorb the refusal
While it ran, Indonesians could not buy the new iPhone — a cost the government chose to pay.