Black Myth: Wukong กรณีศึกษา คนไทยสร้างเกม AAA ได้หรือไม่?

Summary

Black Myth: Wukong sold eighteen million copies in two weeks for over 63 billion baht — comparable to a mid-sized Thai export industry.

The talk analyses what made it work and sets it against the size of the games industry overall.

It then asks what Thailand has and what it lacks, if it wanted to do the same.

Key points

1. 01

   Your own culture is the raw material

   Journey to the West was already known at home, and became an advantage when it sold worldwide.

2. 02

   AAA needs capital and time at a scale Thailand is not used to

   This is not a two-year project for a small team.

3. 03

   Thailand already has the creative workforce

   Thai studios have done contract work for years. What is missing is owning the intellectual property.

4. 04

   One success can move an industry

   Wukong pulled capital into Chinese games generally, an effect larger than the game itself.